Revealing the dual engines of hot content: the golden rule of natural traffic and heating delivery

In the era when traffic is king, how to quickly determine whether the content has the hot content gene? Data indicators reveal two core logics.

Natural flow is the first touchstone to check the quality of content. When the click rate of the text and text content exceeds 10% within 24 hours, it means that the title and the first picture have formed a "visual hook" to accurately enter the user's demand scenario. The completion rate of short videos above 15% verifies the "content stickiness formula" - the combination effect of the 3-second conflict design + mid-stage dry content density + ending value closed loop.

And Bai+ heating is a hot amplifier. A case of a beauty account shows that while the exposure volume after delivery increased by 470%, the interaction rate in the comment area remained at 8.3%, proving that high-quality content can form a "autopropagation effect" after being boosted by traffic. True high-value content needs to meet the "three high laws": high conversion of natural traffic, high expansion of paid traffic, and high participation in user interaction. When the like rate exceeds 3% and the collection and sharing rate exceeds 1.5%, the content already has the potential for fission propagation.

Traffic algorithm is essentially a battle for users to focus on attention. Mastering these two sets of key indicators means grasping the "golden compass" of content production.